AC Woodwork
The need
A strong social media presence to connect with the local community and design/maker spaces
A way to move beyond word-of-mouth and create real, ongoing engagement
Content that made the brand feel approachable, not just impressive
My solution
Built a social-first strategy that introduced the maker behind the work and invited the community into the process
Created high-quality reels, time-lapse videos, and relatable captions to spark conversation and connection
Positioned social media as a space for storytelling, not just selling
Results
Established a meaningful online presence that strengthened community ties
Grew a loyal, engaged following
Expanded reach within design and maker circles while increasing brand trust and visibility
Monthly increase in followers, commissions, and community event invitations







